April 2014: Making Best Use of Marketing Budget with Predictive Analytics:
The full flow of data detailing customer activity; not only sales, but interaction with your website, with your brand on Social Media, means a thorough understanding of consumer demand and behaviour; offering a significant opportunity to inform how best to use marketing budget.
This great opportunity requires meeting the challenge to equip your company with apt, interconnected analytics technology. With 21 years’ experience helping the publishing sector get most value from business intelligence, Influential Software can help to guide an optimal implementation of predictive analytics, to bring into effect its powerful capabilities.
To learn about the challenge, opportunity – and need for marketing scientists, please click here[video, 4:20]
To understand how leading marketers fully harness the opportunity of data analytics, please click here [PDF, 8pp].
For more around applying IBM Predictive Analytics to marketing, please click here.
To discuss how we can help you to move forward with planning the analytics solution that meet your current and future marketing requirements, please contact us.
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