Predictive analytics technology – such as IBM SPSS and SAP InfiniteInsight – provides each of your customers with a personalised experience. But how does personalised web content translate into profit for publishers?
To read an example, please click here (BDFM Publishers) [PDF, 4 pp].
“By driving more users to
more articles, the solution
making us more attractive
— Publisher on dynamic website
that adapts to reader preferences
To discuss how we can help you to profit through leverage analytics technology as part of a contemporised data environment, based on 21 years of working in the publishing sector, please contact us.
A recent landmark in the shift towards mobile media is that half of the 7.5M visits to Glamour Magazine’s website – as well as Hearst Magazines’ 27 websites – are via smartphone.
Glamour’s US operation has seized the valuable opportunity to analyse this visitor data, with findings including the optimal time of day to post articles.¹
The same insight informs social media: E.g. clickthroughs from tweets to articles about romance increased by 50% when posted after 8pm.
To find out how marketing professionals can easily access and act upon insight to maximise sales and customer retention – without the need for IT departments or data scientists, please click here [PDF, 2pp].
To learn how Chief Marketing Officers are making their companies “customer-activated”, please read this recent report “Stepping up to the challenge” from IBM Institute for Business Value [PDF, 24pp].
For advice in creating an effective analytics environment, making the best of current technology and drawing on our 21 years of experience working with the publishing industry, please contact us.
Germaine Greer stated on Radio 4 that e-books ‘should cost pennies’1, but is this consumer ideal a realistic possibility?
Ms. Greer proffered that digital publishing doesn’t require the bulk of traditional publishing costs, perhaps unaware that printing accounts for 10-15% of book’s price2 or the wider costs of publishing operations, sales and marketing. However, the sentiment chimes with opinion that consumers think ebooks are overpriced3 – or do not appreciate the cost of production4.
But can publishers offer ebooks at a much lower cost?
If publishers fully streamline digital business operations, it is then possible to ascertain minimal running cost and therefore the lowest base cost on which to add sales profit.
Influential Software has, since 1993, helped publishers optimise the efficiency of business operations by automating the flow of sales data and reports, including commission owed to authors.
As well as guiding publishers in how to begin designing a Business Intelligence solution, selecting apt technology and evaluating returns, our consultancy identifies ways to improve existing BI estates.
Further, publishers’ BI solutions can be enhanced with predictive analytics technology, to boost sales by offering customers the products they want (see blog link, above).
To begin exploring how your publishing operations can be optimised, please get in touch.
1. Germaine Greer: e-books ‘should cost pennies’, The Bookseller, quoting from The Report, BBC Radio 4.
2. Why do ebooks cost so much? The Telegraph and Michael Hyatt.
3. Buying Digital Content Report, Voxburner
4. ‘The author still needs to be paid, there are still production costs, promotion costs,” Elizabeth Weiss, Head of Digital Publishing, Allen and Unwin, The Age
Skeuomorphs; the user-interfaces or their icons that borrow from the physical items they’ve rendered obsolete, are arguably applied not only to digital graphical design but structural design of digital publications in the migration from traditional print.
A recent article¹ warns that this unwitting approach is prevalent — and narrow-minded: Printed publications are designed to be browsed from cover to cover; their tables of contents are translated into website homepages, with search boxes functioning as indices. But these traditions don’t apply when readers arrive at one of the pages by web search. Do you know where your website visitors want to go after reading that page?
While that article suggests there is a correct approach to digital content; should we consider the customer is king? Do readers stop after one webpage or eBook chapter? Where do they go next?
Analytical software rapidly reveals insight within such data. By quickly understanding what webpage or eBook readers look for next, publishers can respond by making the content a particular customer wants is easier for them to find. Information about the consumers of your eBooks or subscription website can be embellished by this behaviour, and inform the way you automatically create a personalised experience for each customer.
To discuss how analytics technology can optimise publishers’ customer engagement, please contact us. We have implemented business analytics solutions that deliver tangible returns for publishers for 21 years.