The Bookseller has revealed the latest trend that points the way to a prosperity for ebook sellers: the rise of audiobooks1. This isn’t just a type of product to sell because its growing demand has been identified, or because audiobook sales complement other formats, but because it is a product similar to an ebook: An online retailer can hypothetically sell an unlimited amount of digital audiobook files from a range of publishers, without placing a fresh administrative burden on the company, if rights and royalties reporting is automated. Publishers with a streamlined reporting solution in place are ideally positioned to take advantage of audiobooks. The last statistics prove their popularity, and the latest Business Intelligence software optimises their profitability. If retailers have not yet automated reporting with BI technology, ease of attaining reliable data of royalties to be paid can easily be extended to audiobooks, as well as new formats: “Complex books”; ebooks accompanied with supplementary media samples2 are set to grow in popularity, and easily collating data about such publications versus each standard ebook equivalent provide insight into the extent to which complex books add to the appeal of a text, and the value of making them available.
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