Powering Digital Growth: The White Company’s Cloud-First Transformation with Boomi
Powering Digital Growth: The White Company’s Cloud-First Transformation with Boomi
How the British retailer modernised its IT infrastructure to support ecommerce, global expansion, and exceptional customer experiences.
Executive Brief
The White Company, a leading British retailer known for its luxury clothing and homeware, has evolved rapidly from a traditional catalog business to a digital-first, omnichannel enterprise. With half its revenue now generated through ecommerce and ambitious global expansion plans underway, the company needed a modern, agile IT infrastructure to match its pace of growth. To meet these demands, The White Company adopted a cloud-first strategy—and turned to Boomi’s integration platform to connect its expanding ecosystem of cloud and on-premise systems while preserving its hallmark customer experience.
The Challenge
As The White Company transformed into a digital-first business, it faced increasingly complex IT and data integration needs:
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A growing number of cloud applications needed to work in harmony with legacy on-premise systems.
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Existing point-to-point and custom-coded integrations were undocumented, brittle, and non-reusable.
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Integration inefficiencies risked slowing business processes and compromising customer experience—core to The White Company’s brand promise.
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The company needed a solution that would enable scalability and agility while ensuring reliable, seamless customer and operational data flow.
The Results
By deploying Boomi, The White Company achieved:
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Faster time to market for new digital capabilities and international expansion initiatives.
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Improved IT efficiency, with reusable and manageable integrations replacing fragile custom code.
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Enhanced agility, allowing the business to adapt quickly to change and opportunity.
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Preserved customer experience excellence, with seamless data flow supporting smooth operations and responsive service.
Boomi has become a foundational element in The White Company’s digital transformation, empowering the retailer to scale confidently while staying true to its customer-first values.
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