At the time of this project the publisher had begun to embrace online publishing, as well as acquiring several smaller publishers. This growth meant the company was producing greater volumes of data than ever before. And in a world where data is the new oil, the company couldn’t afford to let this data go idle. Seeing how other publishers were using data to cut costs and boost revenue, our client wanted to achieve the same.
However, the publisher’s existing technology was not able to handle the volumes of data being produced. Not only did they have thousands of employees spread across offices worldwide, but they had a mountain of data to control. Staff needed an easy way to report on everything from stock to customers and payments to standing orders.
The lack of a central access point for managing and reporting on company data had the following drawbacks:
- duplicated data was producing inaccurate reports
- costly licensing fees due to multiple types of software
- high risk of human error caused by manual data entry
- difficulty managing data due to lack of central access
To maintain its competitive position in the publishing market, our client needed to find a modern data integration solution.