This publisher knew of Influential’s integration work for publishers like Taylor & Francis, Hachette, and Oxford University Press. And having demonstrated our Azure expertise in building the online checkout system, our team was ideally placed to deliver the customer data integration as well.
The solution concerned a common integration challenge, namely how to connect an on-premise system to the cloud. Our decision to use Azure technology to achieve this was based on this platform’s low-code, top-security, and high-value features.
Because of the complex queries that the checkout needed to perform on the on-premises CRM, a pre-built Azure connector was not sufficient. Instead, we took the approach of developing an on-premises API that would query the customer database.
Breaking the project down into two halves, on the Azure cloud side there were:
- the online checkout portal
- an Azure Logic App
- a custom Azure connector
And on the on-premises side we had:
- an Azure on-premise data gateway
- an ASP.NET Core API
- and, of course, the AdvantageCS CRM
With all these elements in place, the online checkout system was automatically updated with accurate data from the company’s CRM. And when a customer placed an order in the checkout, the CRM automatically received that data. In this way, the order-to-cash process had become smooth and self-sufficient for both customers and the sales team.