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Umbraco CMS customisation for fintech

Fintech pioneers boost marketing reach with custom CMS and website redesign

Influential Software delivered an Umbraco CMS customisation project that gave marketing the tools they needed to promote the brand effectively online.

Businesspeople with website, representing Umbraco CMS customisation project

Executive brief

Empowering marketing with website redesign

Our client is a pioneering financial advice service with multiple investment and banking awards to its name. Influential Software replaced its inflexible website with a custom Umbraco CMS that gave marketing the power to control their content. The results of this Umbraco CMS customisation project were:

empowering marketing staff

reflecting new brand online

enabling SEO optimisation

reduced need for support

Wondering how we carried out this Umbraco website development? Read on to learn more.

The full story

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The challenge

Slow and costly website changes

Having recently won several awards for its innovative services, our client thought it was time to rebrand its outdated website. As part of this rebrand, the company also wanted to give its marketing team more control over the website content.

 

At this time, the lack of a flexible CMS meant that any website changes went through an external design agency. This had the following disadvantages:

 

  • there was a delay between requesting a change and having it live on the site
  • the company had to pay the design agency for each change to the content
  • the marketing team could not fulfil its true potential as content creators

 

Overall, these issues had the effect of limiting how quickly the company could promote new services online. It was clear that a new CMS would have to accompany the website redesign.

The solution

Redesign with Umbraco CMS customisation

Based on our reputation as CMS development experts, the company engaged us to deliver its website redesign. At the same time we proposed delivering a new CMS in Umbraco, a highly customisable and secure content management platform.

 

For the user-facing part of the website, we would develop HTML templates to match design files from the company’s design agency. But through Umbraco CMS customisation, we would enable marketing to make any changes to the content as needed.

 

Our CMS development team broke the project into two phases:

 

    1. Design, including a plan of the website architecture, list of features to be developed, and set-up of project management tools.

 

  1. Development, including:
    • set-up of web development and test environment
    • development of HTML templates based on design assets
    • creation of an Umbraco framework to host the site
    • development of Umbraco features for marketing use

 

Once development was complete, we also provided Umbraco training so the marketing team could get started straight away.

The benefits

A new website with room to grow

With our Umbraco CMS development expertise, the company’s marketing team was able to make necessary changes to the new website, including:

 

  • technical SEO activities
  • uploading images
  • adding and editing text
  • editing HTML source code
  • adding and removing social feeds
  • modifying website banners
  • adding menu tabs and dropdowns

 

With these capabilities, the company no longer had to rely on external help to make changes to its website. This made maintaining and adjusting the site much faster and more cost-effective.

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19th November 2020
CMS, software development, web development, marketing