11th May 2023
Customer Relationship Management (CRM) is the process of recording and understanding how customers interact with your business. Importantly, organisations need to implement CRM integration, which means connecting all data sources within the business. By ensuring CRM integration is fully realised in your business, you will get the most out of your base CRM solution. CRM [...]
22nd July 2020
Using Salesforce Pardot integration to drive ROI
When it comes to sales CRM and marketing automation, Salesforce and Pardot are consistent leaders in their fields. So it comes as no surprise that Salesforce Pardot integration is transformative for both sales and marketing. In this post we're going to share our expertise as a Salesforce Partner to help you get the most out [...]
1st July 2020
Top 5 reasons to use a Salesforce Partner
If your business has decided to invest in Salesforce, it can be tempting to save money by implementing the system yourself. But this is a false assumption. In reality, self-implementation is likely to cost you more, both now and in the long term. This is the simple answer to the question, "What are the reasons [...]
Automation Sensation: Streamlining Customer Service & Management
Part 3 of Influential’s Business Process Automation article series looks at how to streamline customer service & management. Seamless Customer Service is Critical Part 2 of Automation Sensation focused on “Improving Internal Communication & Processes”, highlighting a few key areas of your internal business that can be revolutionised through automation. The case for streamlined and organised internal […]