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New SAP Marketing Cloud Website

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In the era of customer-centric business, marketing is the crucial link between you and your audience. By analysing your interactions with customers and responding with personalised content, you are making the first step towards digital transformation. SAP Marketing Cloud is a fast, effective way of bringing this capability to your business. To help even more […]

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Consent Management

We use Google Analytics to understand user interaction with the website. all data is completely anonymous, no personal or identifiable information is collected or stored.

Wordpress cookies are used to allow Influential team members to log in and administer the website.

The intercom chatbot uses two cookies. One to store an anonymous visitor identifier. Second, an identifier for each unique browser session that will enable users to access conversations for up to 1 week. So visitors can keep their chats going with our staff.

Privacy Policy

Required
This privacy policy explains how we use and store any personal information we collect about you (if any) when you use our websites.

Necessary

Advertising

Analytics

Analytics cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.

Google Analytics
The cookie _gcl_au is used by Google Analytics to understand user interaction with the website.

For example, in order for Google Analytics to determine that two distinct hits belong to the same user, a unique identifier, associated with that particular user, must be sent with each hit.

The analytics.js library accomplishes this via the Client ID field, a unique, randomly generated string that gets stored in the browsers cookies, so subsequent visits to the same site can be associated with the same user.

By default, analytics.js uses a single, first-party cookie named _ga to store the Client ID, but the cookie's name, domain, and expiration time can all be customized. Other cookies created by analytics.js include _gid, AMP_TOKEN and _gac_. These cookies store other randomly generated ids and campaign information about the user.

Cookies Used

Google Analytics

google.com

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_gcl_au, _gid, _ga, gtm_preview

Other

WordPress uses cookies for authentication. That means that in order to log in to our WordPress site, you must have cookies enabled in your browser.

There are two types of cookies set by WordPress.
1 — Session cookies — These are ‘strictly necessary’ cookies as WordPress will not be able to function without it.
2 — Comment cookies — These are not ‘strictly necessary’ cookies and are set when users leave a comment on a post.

Wordpress Session cookies:
Users are those people who have registered an account with the WordPress site.
wordpress_[hash]
wordpress_logged_in_[hash]
wordpress_test_cookie
wp-settings-{time}-[UID]

Wordpress comments:
Comments are usually turned off by default.
If by chance they are still active on a post, asides being turned off when spotted, data from these are not saved by Influential.
- When visitors comment on a post, they too get cookies stored on their computer. This is purely a convenience so that the visitor won’t need to re-type all their information again when they want to leave another comment. Three cookies are set for commenters:
comment_author_{HASH}
comment_author_email_{HASH}
comment_author_url_{HASH}

Cookies Used

Wordpress, Intercom

wordpress.org

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comment_author_{HASH} comment_author_email_{HASH} comment_author_url_{HASH} wordpress_[hash] wordpress_logged_in_[hash] wordpress_test_cookie wp-settings-{time}-[UID]

https://www.intercom.com

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intercom-id-[app_id],intercom-session-[add-id]