Optimising digital publishing costs – and sales
Germaine Greer stated on Radio 4 that e-books ‘should cost pennies’1, but is this consumer ideal a realistic possibility? Ms. Greer proffered that digital publishing doesn’t require the bulk of traditional publishing costs, perhaps unaware that printing accounts for 10-15% of book’s price2 or the wider costs of publishing operations, sales and marketing. However, the sentiment […]